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How do you go about building your business? Many of us use previous learning such as what we learned from school, books, or “experts” to direct our building process. I suspect a larger number just jump in and start building their business. Yes, they may take a class and or read a book, but if you talk to them they have a difficult time relating almost anything in their business building process to what I…

This week’s blog is obviously directed at those small business owners who have employees. However, I believe that even those who do not have employees can benefit themselves from the information in the blog. There are several factors that motivate all of us to do the work we do. Each employee is a human being and what motivates them in most cases motivates all of us, including owners, to be successful. I believe that one…

I was reading an article this past week by John Jantsch entitled, “The Biggest Marketing Challenge for Small Businesses”. In his article, John provides an ‘ABC’ on putting together a viable marketing plan for small businesses. One of the items on his “checklist” is to create a description of your ideal customer. The question of who is my ideal customer comes up in most marketing discussions. My question to you is have you really identified…

Accountability has become somewhat of a buzz word in the business world. Business people talk about holding teams accountable for their work. On the other end of the spectrum, we hold individuals accountable for their individual behavior if it violates current society norms. All of this accountable can be confusing to the individual small business owner. Accountability can be a powerful tool if it is defined and used in a productive manner. A business owner…

Well, are you? All of us in business consider our customers one of the most important assets to our business. There is no arguing with the fact no customers means no business. More on point perhaps is what is the effect if we lose what we define as good customers. Those are the ones that spend the most with us and do so more frequently. My first question is, “do you know who these customers…