Business planning

Do You and Your Business Really Offer Great Customer Service?

How much does your business spend annually on marketing and advertising the products/services that you offer? How much does your company spend annually on customer service? Which of the two, marketing/advertising or customer service, give you the biggest bang for your buck? The chances are that you cannot or do not calculate how much you spend annually on customer service; therefore, you cannot answer my question about which gives you the biggest bang for your…

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3 Must Do’s If You Want to Succeed in Business

You finally have made the decision to go into business for yourself. A big step in anyone’s life to realize their dream to be their own boss! The decision does not come without risk and your ability to reduce or mitigate risk can make the difference in being successful or not. The fist step to finding the success that you are looking for is writing down a plan. In building your plan, you should look…

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3 Critical Questions to Ask When Evaluating Every New Technology

Technology purchases have become increasingly more challenging, and in some cases more expensive and in all cases more important to the success of a business. Each time a business introduces a new technology into their business, there is a chance that the technology will have a negative impact verses a positive impact. This risk of failure makes the selection, implementation and maintenance of all-important business technology even more critical. The risk of failure of choosing…

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Has Your Business Failed at Technology 101?

I placed a call this morning to our A/C Heating service company to make an appointment for a summer check-up for our system. The phone was answered by a very professional lady who had the voice and demeanor of someone who really wanted to help the customer. However, when she tried to set up the appointment her computer apparently refused to work. She apologized for the inconvenience and delay, but she had to refer to…

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What is Missing in Your Networking?

How many times have you attended a business networking event and walked away empty handed? You invest the time and effort to attend the event and you fail to make a connection that could be useful in your marketing efforts. This happens all to often to small business owners because they are not prepared to use networking as a marketing tool. It all starts with determination. You must have the determination to share your business…

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