Rick's Blog - Common Sense Experience for Small Businesses

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Do You and Your Business Really Offer Great Customer Service?

By admin | Jun 21, 2019

How much does your business spend annually on marketing and advertising the products/services that you offer? How much does your company spend annually on customer service? Which of the two, marketing/advertising or customer service, give you the biggest bang for your buck? The chances are that you cannot or do not calculate how much you spend annually on customer service; therefore, you cannot answer my question about which gives you the biggest bang for your…

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3 Must Do’s If You Want to Succeed in Business

By admin | Jun 14, 2019

You finally have made the decision to go into business for yourself. A big step in anyone’s life to realize their dream to be their own boss! The decision does not come without risk and your ability to reduce or mitigate risk can make the difference in being successful or not. The fist step to finding the success that you are looking for is writing down a plan. In building your plan, you should look…

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3 Critical Questions to Ask When Evaluating Every New Technology

By admin | Jun 5, 2019

Technology purchases have become increasingly more challenging, and in some cases more expensive and in all cases more important to the success of a business. Each time a business introduces a new technology into their business, there is a chance that the technology will have a negative impact verses a positive impact. This risk of failure makes the selection, implementation and maintenance of all-important business technology even more critical. The risk of failure of choosing…

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Has Your Business Failed at Technology 101?

By admin | May 31, 2019

I placed a call this morning to our A/C Heating service company to make an appointment for a summer check-up for our system. The phone was answered by a very professional lady who had the voice and demeanor of someone who really wanted to help the customer. However, when she tried to set up the appointment her computer apparently refused to work. She apologized for the inconvenience and delay, but she had to refer to…

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What is Missing in Your Networking?

By admin | May 22, 2019

How many times have you attended a business networking event and walked away empty handed? You invest the time and effort to attend the event and you fail to make a connection that could be useful in your marketing efforts. This happens all to often to small business owners because they are not prepared to use networking as a marketing tool. It all starts with determination. You must have the determination to share your business…

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What is the Will and Determination of Your Business?

By admin | Apr 15, 2019

Merriam-Webster Dictionary defines “will” as “the power to control one’s actions, impulses or emotions.” In the context of a small business, what is your ability (as the owner) to control your actions and those of your business? I think this a fair question that each business owner needs to be able to answer. Our ability to control the actions of our business potentially has very special and important consequences for ourselves and our business. If…

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At the End of the Day

By admin | Apr 8, 2019

When all is said and done what is it that you want to accomplish with your business? Hopefully you already have an “exit strategy” in place that will take care of how you hope to dispose of the business. However, there is an opportunity to consider so much more when you look at what you want to accomplish. For example, do you want your business to have an impact on your community. Every community has…

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Business Development – A Plus or Minus for Your Business?

By admin | Mar 29, 2019

Every business needs new business, right? How about your business? If so, then what kind of system or process do you have in place to develop new business? If the answer is no, no, and no, then read no further. If on the other hand your business can use new business and you do not have a process or system in place to generate then I encourage you to read on. Business development may seem…

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How High is Your Overhead?

By admin | Mar 20, 2019

How to effectively manage your overhead: treat it like any other expense, with care and constant review. Overhead is one of those numbers that always seems too high. Why? In my experience it is because like a credit card we charge items to the card and forget that the balance is always growing. It grows in good times and then when business softens, as it ultimately will, we are stuck with the number. A little…

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