When you started your business what was your vision? What did you want to accomplish with the business? Was it to be your own boss or something more? Everyone has their own vision of what they want their business to be. I believe that is the main reason we start a business, not only to be our own boss (or for some other reason), but to build something our way.
If you do not have a vision or you have lost track of your vision for your business’, then there some easy steps that I recommend you take to create a new one. First, once you know what business you are or want to be in decide how you will make your business different. By different, I mean different to the public, your employees, and yourself.
Every business tries to or should try to stand out from the crowd of competitors. This is the first step in building a marketing plan for your business is to differentiate yourself from the competition. If you are not sure what you need to do to stand out ask your family, friends and others. If you have the funds, then commission a market study to determine what the market is looking for from your type of business.
You should also look at ways to stand out with your employees and prospective employees. Your vision for your workforce is a critical piece of the puzzle of building a successful business. The culture you build in the business goes along way of helping you achieve the vision you have for your product or service and its success in the market place. It is only when you and your workers deliver the product or service you envision that you can claim success.
Lastly, what is the vision of the business for yourself. What is it that you want from the business for yourself and your family? It has been my personal experience this is the most important question to answer when creating a vision for your business. So many times, I have encountered business owners who have a vision that is either unrealistic or it just does not fit who they are. For example, if you are unwilling or unable to take a certain level of risk that is necessary to build the business you envision then you have lost the game before it begins. Make sure your vision is the right one for you and your family before you pursue it.
I will be talking more about Vision and Your Business on The Weekly Business Hour on Monday, March 11th from 11:00a – 12:00pm. You can listen live at www.irlonestar.com or on Facebook Live on The Weekly Business Hour page or on City of Conroe FM 104.5 or FM 106.1
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